The Avid Reader

Welcome to The Avid Reader!

We are happy to have the opportunity to introduce you to our stores in Davis and Sacramento. Enjoy exploring The Avid Readers through our website!

The Avid Reader in Davis has been in business over twenty years and holds awards for best bookstore, best customer service, and best independent retailer. The Avid Reader in Sacramento is located in the old Tower bookstore location and is the largest independent in the Central Valley. The store celebrated its one year anniversary last April.

The stores have local owners who are on-site daily. Alzada Knickerbocker is the owner in Davis. Stan Forbes and Alzada Knickerbocker are the owners in Sacramento.

Services in both stores include overnight special ordering (with free shipping), direct to home shipping, and online ordering. Books presented through our website are accessible through our stores but may require special ordering. Teachers receive a 20% discount for classroom orders. The Davis store also offers fast searches for used, difficult to obtain, and out of print books.

Both stores host their own Bookclubs. The Davis bookclub meets on the fourth Monday of every month at 7:30pm; the Sacramento bookclub on the fourth Wednesday of every month. Each is always open to new members. The book choice for that month is offered at 20% off for anyone interested in the title.

Both stores have significant children's book areas, the Children’s Book Loft in Davis and a central space in the Sacramento store. Each is a popular destination for young readers.

Both stores are recognized for staffs that are fast, friendly and knowledgeable, extensive book selections including the best in print for the readers of Davis and Sacramento, in-store events, strong support of local authors, contributions to local organizations, and sponsorships of community programs. The two stores welcome opportunities to provide books for offsite events such as children's bookfairs, author programs, lectures, and conferences.

Don't forget to join our Book Club at our new Meetup.com site!
The Avid Reader in Davis Meet Up Group
The Avid Reader in Sacramento Meet Up Group

We're now on Facebook!

Become a fan!

The Avid Reader in Davis Facebook <+> The Avid Reader at The Tower in Sacramento Facebook

Store Events

Our stores offer book signings, author appearances and other special events. We also have Bookclubs which meet every month. Check out what we have scheduled this year.

Title of Event: Change Your Mindset Not Your Man by Sally Watkins
When: Saturday, November 7, 2009 2:00 PM
Location: The Avid Reader at The Tower - Sacramento
Description:

There comes a time in every woman’s life when she must acknowledge the obvious: She can’t change her man.

Changing him may not be possible, but she can still change the relationship for the better. In this book, you will learn how to change the way you view you man and your relationship. This groundbreaking guide offers specific strategies to help you accept and even embrace your man as he is. For example, you will learn to:

• Explore how past relationships affect your current mindset
• Decide the best course of action for dealing with your partner
• Reposition your thoughts in a positive way
• Decipher why your man’s behaviors bother you so much
• Understand the reasons he hasn’t changed despite your best efforts

With quizzes, exercises, and case studies drawn from her own private practice, psychotherapist Sally B. Watkins helps you see your relationship “glass” as half-full—not half-empty. Because you can’t change your man, but you can change your mind about him.

Sally B. Watkins, MSW (El Dorado Hills, CA), is a licensed psychotherapist and has maintained a private practice in California since 1989 treating individuals, couples, and families. She graduated from the University of Maryland at Baltimore with a master’s of social work degree. She was also credentialed in the nationally recognized Academy of Certified Social Workers. Ms. Watkins’ early career focused on teaching and various counseling positions in the social services sector. Her published work includes several articles and a series of columns for the local newspaper, the Folsom and El Dorado Hills Telegraph. Her personal website is www.healingwords.net.

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